I’m a former CFO, analytics executive, and board director turned professional coach, with over 20 years of experience helping organizations—and the people within them—perform at their best.
Across my career in telecommunications and healthcare, I partnered with professionals at every stage—from early-career talent to senior executives—who were asking the same fundamental questions:
What am I good at? What matters most to me? And what should I do next?
I founded Sally West Coaching to help individuals—from college-age through retirees—identify their career path, navigate transitions, and design work and lives that align with who they truly are.
My coaching focuses on:
- Career path discovery and niche identification
- Career performance, advancement, and reinvention
- Life and career transitions across all stages
My approach is deeply personalized and grounded in a values-based framework that helps clients connect their values, strengths and viable opportunities to meaningful, sustainable choices. Sessions are both reflective and action-oriented—designed to create clarity and momentum.
Most recently, I served as Senior Director of Reporting & Analytics at Charter Communications, leading teams that delivered trusted insights to drive world-class operations and customer experiences. Today, I bring that same clarity, structure, and accountability to my coaching work.
I’m energized by helping people find direction, confidence, and purpose—whether they’re choosing their first career path, seeking advancement, or designing what’s next after a full-time career—on their own terms.