Sofia is a Manager, Schedule Analytics in Fulfillment Media for Spectrum Reach. She currently manages and supports an Enterprise team in researching and analyzing data from traffic, inventory and metric systems for strategic planning in addressing oversold inventory. She has been in the media industry for about 22 years. Sofia started as a Sales Assistant at NCC and moved on to a Traffic Coordinator at Time Warner. At Time Warner, her career progressed and took on the role of a Traffic Supervisor. Four years ago, the Schedule Analyst team was created and she felt like this was a great opportunity for growth and improve her Leadership and Media skills.
Sofia lives in Dallas, TX with her daughter and their little fur baby Marcy.